Keyword Power Analysis(TM)
Netsmartz Power Analysis(TM) is not a standard “keyword analysis,” reflecting merely traffic and competitive data. It is an analytic and a consulting process crafted over years of industry experience.
Power Analysis uses traditional online sources as well as Netsmartz proprietary software and an in-depth consulting process to ascertain your online identity. It will not only show your market potential, it may change your business model.
How it works
1. We interview you. We develop a “base list” of your most important search terms and a sense of your business and its sales objectives. We work toward an initial understanding of your value and unique selling propositions-and the current status of your key competitors.
2. Using semantic associations, web research, a scan of your site, and our own creativity, we expand the “base list.” This is the first step in our “leave no stone unturned” methodology.
3. Drawing detail from online databases and standard metric analysis, we expand your base list. This often involves extracting, sorting, and selecting among thousands of potential keywords. At this stage, words are chosen for both relevance and traffic potential.
4. We compress the list to only those keywords with high relevance, high traffic potential, low relative “competitiveness,” and low ambiguity.
5. We subject this list to detailed analysis, removing and/or adding words based on our understanding of your business and on the metrics we’ve developed to this point. We run a rank report on the top words-to see where you are positioned in the search engines. We begin to formulate a set of specific recommendations in respect to your project.
6. Using proprietary Netsmartz technology, we now subject your list of words to a “thematic” or “meta-analysis.” This is a unique and powerful process that identifies “best keywords” based on a new set of criteria: which keywords have the most traffic potential based not just on the words themselves, but on the themes that the words represent.
7. We prepare a final report on our findings, logic, and recommendations. This report details your “online identity” and becomes the keystone of your marketing plan.
8. We make a final phone contact, and discuss your report and our recommendations in detail.
For nearly 10 years, Netsmartz has committed itself to the most rigorous technical standards in the field of ecommerce. Our products are unique and painstakingly designed to offer superb, results-oriented service to our clients.
For a sample report or for more information, fill the “Get FREE Report” form or call 800-501-6123
We can usually begin your Power Analysis within one to two business days.