Social Media Optimization
Social Media Optimization (SMO) opens a steam valve in the world of eMarketing
SMO is an action concept that generates both immediate publicity and higher search engine rankings. Its promise is unique.
It works through social portals, online meeting places, and community websites. Its methods include RSS feeds, blogs, news forums- and using the buzz power of Facebook, Twitter, LinkedIn, YouTube, Google+ and the sites that have “turned up the volume” on the Net. These sites are the hubs that pull millions of hits by the hour and that energize the search engines.
Supercharge your online marketing efforts with the hottest new technologies
Like standard search engine marketing, SMO drives higher search engine rankings – a primary benefit. Social media listings pump search rankings more rapidly than standard links because they are current and dynamic, and the pages acquire substantial traffic. These factors move Google and the other engines to respond with vigor. But the huge upside is that SMO drives traffic directly.
Like viral marketing, SMO spreads through “word of mouth” networking on social hubs, and video and photo sharing websites. Focused blogging distributes content through the use of RSS (Real Simple Syndication) in the blogosphere and in blog search engines such as Technorati.
SMO experts optimize a site so that it is more easily linked to, more highly visible to custom search engines, and more frequently included in relevant posts on blogs and podcasts. Your site becomes more linkable and more easily tagged for bookmarking, and it offers rewards for inbound links.
And your site also becomes more “portable” using PDFs, video files, audio files, and content that can be repurposed by other sites. You leverage the immense power of shopping portals like Amazon and eBay. And you profit from mass exposure through press releases and articles custom-developed for your property.
In short, SMO supercharges your online marketing by invoking the hottest and most current technologies available. It combines the elements of search engine optimization with the best features of a high-tech press campaign.
The Netsmartz SMO Service Package
We talk to you to get an assessment of your specific marketing objectives and your keywords (the words that your site will be optimized for).
We do a “keyword analysis” to find the ideal keywords for your site.
We post to social media sites including Twitter, Pinterest, Facebook, Flickr, Slideshare, Squidoo, Scribd, Digg, and 10 additional social media sites.
With creative input and final review by you, we create and distribute two promotional videos of approximately one minute each in duration. These videos will be optimized and uploaded to YouTube, Vimeo, Metacafe, and 22 other video sites.
We submit website, blog, press release, and video site URLs to StumbleUpon, del.ico.us, reddit,furl, spurl.net, and 20 other social bookmarking sites.
25 “deep links” into your site from sites under Netsmartz control. Deep links go to internal pages in your site – very important.
Six blog postings, three each to Blogspot and WordPress accounts already established by Netsmartz or to accounts created for your campaign.
We create product listings for you based on your products or services.
- Collaboration with you in the development of suitable text for basic press releases using a question-answer methodology.
- Distribution of three such releases to 30 free press release sites.
- Option: On request, Netsmartz can develop original press releases at a cost of $500 per release.
- Such releases would be suitable for such venues as PRNewswire or PRWeb.com.
Netsmartz will offer a monthly and/or final report on all activity performed. This report will include both a summary of all activity to date and recommendations for future actions.