Case Studies - Pay Per Click Marketing
Acropolis Technology Group is an IT organization based out of St. Louis offering the following different solutions to their diverse clientele: In order of importance:
- Network Managed Service (HeliosVision)
- Infrastructure / Server Hosting / VMWare
- Microsoft Small Business Server Projects
- Microsoft Server 2008 Projects
- Microsoft Exchange Projects
- Microsoft Terminal Server Projects
Netsmartz modified the structure of the campaign and shifted the campaign from Monthly budget mode to daily spend limit mode with active management, set up conversion tracking, and introduced many new keywords into the campaign after extensive Keyword research.
Google Analytics set up was modified- proper Goals were set and advanced filters were introduced. In the first month of Netsmartz taking over this campaign, traffic was increased by more than 112% while the Avg. cost per click was reduced by approximately 90%.
Nathan's Natural was established in 1999 as a global herbal pharmaceutical manufacturer based out of New York, with focus on creating revolutionary herbal products to help treat various conditions. They manufacture our own proprietary formulas and all of their customer service is 100% in-house.
The website Crevex.com is set up to promote the company's Natural Swiss Fat Burner formulated by unique and powerful ingredients to reduce Body fat without any side effect.
Crevax.com Ad Words Conversions almost doubled in a month of management by Netsmartz.
Netsmartz is managing the paid marketing efforts for www.crevax.com. When netsmartz took over the project, it became clear that the Ad Words campaign was not doing as well as the YSM and MSN campaigns. The reason could be attributed to the structure of the campaign. There was only one campaign targeting both Search as well as Content and having Keywords for different match types with in the same Ad group. In addition Keywords belonging to different themes were grouped together in the same ad group, thus making the usage of focused Ad Copies impossible.
Netsmartz took on the restructuring of the campaign by separating search and Content match as well as setting up different campaigns for different match types. Keyword research was undertaken to discover new Keywords and all the keywords were set up in highly focused Ad groups having highly focused ad copies.
Click Here for more case studies.