Online Reputation Management

Internet Law
The Internet presents unique legal challenges which effect web-based e-commerce companies and traditional companies with or without an online presence. While “real world” business is governed by historical traditions to settle disputes and guide practices, the Internet has no such history to fall back on. Consequently, the Internet calls into question the applicability of many of the most basic time-honored legal presumptions governing established conduct and commerce.

Patent
Our attorneys have experience with the development, production, sale or use of Internet-based products or services, and patenting electronic technologies such as encryption, firewalls, and data compression. We also offer counsel on software sourcing issues related to “free” software and upgrades.

Licensing Content
Harris Beach has experience crafting and interpreting a broad range of Internet content agreements, including buying and selling Internet-related assets and intellectual property worldwide.

Terms and Conditions
Any organization that does business on the Internet has a legal obligation with its customers which is spelled out in their “Terms and Conditions” statement. We craft terms and conditions for clients who sell products, distribute content, allow end users to post messages, or do anything online that raises the potential for third party liability.

Privacy
Our attorneys can guide businesses through a wide range of privacy issues, including crafting privacy policies, the use and disclosure of collected personal information, parental consent issues, unauthorized web access, and the use of Internet security filters and tracking technologies.

Jurisdiction
With online business transactions on the rise and a lack of clear rules relative to jurisdiction of the Internet, the legal risks associated with international commerce are expected to rise dramatically. Harris Beach attorneys can provide valuable counsel regarding confusing and ever evolving online jurisdiction challenges.

Additional Internet Services

Data Forensics
Our Certified Computer Examiner (CCE) (needs register mark) professionals can help clients uncover leaks in trade secrets and recover crucial hidden or deleted files germane to a case through a verified process that ensures this discovered evidence is admissible in court. Our forensics team can extract specific pieces of digital information with surgical precision, and often a single hidden document or deleted e-mail that is recovered could prove to be the digital evidence that accelerates a favorable settlement or even wins a case. With over 90% of all commercial documents produced and stored on computer systems, and 90& of US corporations engaged in some type of litigation, data forensics has become a legal necessity.

Search Engine Optimization
Through our affiliation with Netsmartz.com, we can provide search engine optimization (SEO) to position you in the top 10 in Google and the other search engines for important keywords (search terms). This process begins with a “keyword analysis” that identifies your best keywords, and includes research on your competitors and your general online visibility. Your SEO campaign will include critical modifications to your website, development of “search-engine friendly” content, and an on-going campaign to acquire links from carefully chosen partner sites.

Online Reputation Management

The explosive growth of the Internet and related technologies opens the door to a new legal arena. Blogs, forums, chat rooms, and other technology-driven vehicles may support assaults on a client’s name and reputation. Virtually anyone with a web connection can post smears, slanted news items, rumors, or outright lies—offenses that can penetrate “social media” such as blogs at cyber speed.

Whether motivated by a personal grudge, a political difference, or a business relationship gone bad, damaging communications can be rapidly disseminated across the Web before the victimized party can begin to respond. Web surfers doing related searches can quickly locate offensive postings in the search engines as they rise to the top rankings. We’ve seen attacks on high-profile companies such as Microsoft and Dell, but the list of victims is long and represents virtually all industries.

Harris Beach has combined our extensive legal experience with the technological savvy of Netsmartz, a leading Search Engine Optimization (SEO) company, to provide an integrated online reputation management solution. We can effectively address all legal issues related to domain names, intellectual property, copyrights, patents, or trademarks, and take action against online libel in a timely manner. Working with Netsmartz, Harris Beach can implement a reputation management program to quickly restore your hard-won business or personal reputation. This program unfolds in three steps: analysis, intervention, and measurement.

Analysis involves capturing everything that is written about a company online, categorizing and prioritizing the data, and using it to develop a unique intervention.

Intervention involves both reactive and proactive measures. These include posting defenses to specific attacks and, more importantly, continuous posting of positive content about the aggrieved company to build its overall visible reputation and to replace or suppress negative postings.

Measurement includes continuous monitoring through Google Alerts, RSS feed subscriptions, screening of news sites, and a variety of other technical venues.

The end result of our online reputation management program is the dominance of positive content to help organizations and individuals restore their reputations quickly and maintain their good standing over the long-run.

Our Guarantee
When you work with Netsmartz, you leverage our own reputation for extraordinary technical performance. We will not give up until your reputation is both sound and protected against future attacks.


Call us or email us at emarketing@netsmartz.net

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