Online Brand Protection - Products and Pricing

Package 1: Comprehensive Analysis

Netsmartz will undertake a comprehensive analysis of the major search engines and their associated sales portals (Google, Yahoo, MSN, AOL, Ask), the major auction sites, (eBay, eBid, Amazon, Overstock.com) product review sites (Consumer Reports, Epinions.com), and shopping portals (Shopping.com, Nextag.com, Shopzilla.com, Family.com, Pricegrabber.com), and others, including any ecommerce sites or unauthorized domains listed by client. Based on specifications from client, Netsmartz will document:

• Brand and trademark violations
• Unauthorized retail, wholesale, or resale listings
• Cybersquatting or domain infringement
• Defamation or reputation damage to brand name, domain name, or name of company owner, etc.

Netsmartz will supply a detailed report of findings as well as recommendations.

Cost: $1495

Package 2: First Level Intervention

First level intervention addresses offender listings (target cases) supplied by the client or by the Netsmartz Comprehensive Analysis. Once targets are identified, subsequent activity continues until client determines that all cases are resolved.

• Initial Identification, to the extent possible, of the owners or managers of unauthorized sales listings for client brand. This would include WHOIS records, domain registration data, contact emails, names, addresses, etc.
• Preparation and approval by client of cease & desist letters
• Sending of cease & desist letters
• Determination and reporting of results (products have been taken down or next level of intervention required)
• Sending, if needed, of second letter (indicating legal action is now imminent).
• Weekly monitoring to determine target response and reporting of all activity to client.
• Engagement with client to determine next level of intervention.

Monthly Pricing
$500 setup fee plus:

Number of Target Cases	Monthly Price
1 - 5	$500
6 - 10	$750
11 - 20	$1,000
21 +	custom quote

One-month minimum contract required. Discounts: 10% for 6 month contact, 15% for one-year contract.


Package 3: Daily Monitoring with First Contact Intervention

Please Note: This service package differs from the “First Level Intervention” package in three key ways:
1. Targets have not yet been identified. New targets are pursued and discovered in the monitoring process.
2. Cease and desist letters are automatically generated and sent upon discovery of targets.
3. Monitoring occurs daily.

Service Includes

• Daily monitoring of Google, AOL, Yahoo, MSN, eBay, and Amazon in respect to your brand and trademark. Monitoring includes standard search engine results page listings, sponsored links, and shopping portals associated with the engines such as http://www.google.com/products, or http://shopping.yahoo.com. Other auction sites or shopping portals may be added as per request of client with pricing adjustments.
• Weekly reporting on any new cases of unauthorized sales, brand or trademark infringement or other violations as specified by client during the initial contracting phase.
• Same-day issue of cease and desist letter to any offending party.
• Weekly report on any cease and desist letters sent and response of offending party.

Monthly Pricing

Number of Items*	Monthly Price	Price Per Item
1	$795	$795
2	$995	$498
3 - 5	$1,195	$239
6 - 10	$1,995	$200
11 - 25	$2,995	$120
26 - 50	$4,995	$100
51+	custom quote

Minimum total contract value must equal $1000 or greater, with one-month minimum contract.

* Item = any specific brand, trademark, SKU, URL, or phrase that will be monitored.
Examples. Each of these could be considered an item?
www.Dermophageskincare.com
Skin Care Products by Dermophage
Dermophage
Dermophage Brand
Dermophage skin care
Dermophage skin care cream
Dermophage Deluxe
Dermophage Daytime Plus

Clients interested in only the brand name could compress the project simply to “Dermophage”, paying only for a single target since Netsmartz would only need to do searches for the text string “Dermophage” and document any instance of offense (any specific product, SKU, etc.)


4. Legal Intervention

Netsmartz attorneys are highly qualified and experienced in online brand, trademark, copyright, and intellectual property protection. Since the level of legal intervention depends on highly variable circumstances, Netsmartz will consult with client on a case-by-case basis. Working in tandem, Netsmartz and client will identify legal intervention on step by step terms, with full disclosure of pricing for each step.

Call us or email us at emarketing@netsmartz.net

Interested in our Online Reputation Management Services? Request a Quote